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Mariano Lacerda
Mid-Level Paid Media Analyst specializing in Meta & Google Ads performance marketing
Rio de Janeiro, BrazilMedia and Performance Analyst4 years experienceMid-LevelDigital MarketingAdvertisingE-commerce
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About
Performance marketer focused on e-commerce growth, managing full-funnel paid media across Meta, Google, Bing, TikTok, and retail media. Cites driving 21M BRL in revenue while maintaining a 4.2 ROAS for a Brazilian mattress/e-commerce client by using Google Analytics insights (geo and product performance) to restructure campaigns and reallocate budget.
Experience
Media and Performance AnalystGrupo Dreamers
Traffic and SEO AnalystWolf Aceleradora de Negócios
Customer Relationship Management AnalystGoobec Brasil
Key Strengths
- Owned multi-platform high-spend e-commerce accounts (Meta, Google, Bing, TikTok, retail media)
- Drove 21M BRL in invoicing while maintaining 4.2 ROAS
- End-to-end funnel execution (campaign build, analytics review, optimization, content insights)
- Used Google Analytics acquisition/demographic insights to create geo-targeted and product-specific campaigns
- Systematic testing and budget reallocation based on performance/ROAS thresholds
- Client communication focused on pairing performance data with actionable insights (e.g., SKU/category rationalization)
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