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Mariano Lacerda
Mid-Level Paid Media Analyst specializing in Meta & Google Ads performance marketing
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About
Performance marketer focused on e-commerce growth, managing full-funnel paid media across Meta, Google, Bing, TikTok, and retail media. Cites driving 21M BRL in revenue while maintaining a 4.2 ROAS for a Brazilian mattress/e-commerce client by using Google Analytics insights (geo and product performance) to restructure campaigns and reallocate budget.
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Key Strengths
- Owned multi-platform high-spend e-commerce accounts (Meta, Google, Bing, TikTok, retail media)
- Drove 21M BRL in invoicing while maintaining 4.2 ROAS
- End-to-end funnel execution (campaign build, analytics review, optimization, content insights)
- Used Google Analytics acquisition/demographic insights to create geo-targeted and product-specific campaigns
- Systematic testing and budget reallocation based on performance/ROAS thresholds
- Client communication focused on pairing performance data with actionable insights (e.g., SKU/category rationalization)
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