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Muntazir Mehdi
Junior Digital Marketing Coordinator specializing in Google Ads and conversion tracking
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About
Digital/performance marketer with 3+ years of experience running paid social and search, including managing a $50K/month budget across Meta and Google Ads for lead gen and sales. Emphasizes full-funnel channel allocation (TikTok/Meta for discovery, Google for intent), structured testing using CPA/CTR/CVR/ROAS, and pragmatic optimization tactics like creative refreshes and audience expansion to counter fatigue and saturation.
Experience
Education
Key Strengths
- Managed $50K/month ad spend across Meta and Google Ads
- Full-funnel paid media planning across Meta/TikTok (discovery) and Google (high-intent conversion)
- Structured testing and optimization using CPA, CTR, conversion rate, and ROAS
- Avoids false positives by running tests long enough for stable multi-day performance signals
- Diagnoses performance declines via CPA/CTR/frequency trends; addresses creative fatigue and audience saturation
- Scales budgets based on marginal CPA/ROAS and reallocates spend to higher-return channels/campaigns
- Client-safe communication of tradeoffs (e.g., explaining why higher budgets can increase CPA due to audience saturation)
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