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Natalia Makhotina
Mid-level Digital Marketing Manager & Analyst specializing in performance marketing and analytics
DentsuKazan Federal UniversityHigh Bridge, NJ6 Years ExperienceMid Level
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Experience
Performance Marketing AnalystDentsu Aegis Group · Nov 2021 – Mar 2023
Senior Account ManagerDentsu Aegis Group · Sep 2020 – Nov 2021
Digital Marketing ManagerDentsu Aegis Group · Nov 2018 – Sep 2020
Digital Marketing AssociateDentsu Aegis Group · Oct 2017 – Nov 2018
Junior Media Planning SpecialistBBDO · Dec 2016 – Oct 2017
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Education
Kazan Federal Universitybachelor, Computational Mathematics and Information Technology (2016)
Skills
A/B TestingBigQueryData AnalysisGoogle AdsGoogle AnalyticsMeta AdsSQLTableauAdobe Analytics (Omniture)Amazon DSPAppsflyerAttribution ModelingAudience SegmentationAutomated ReportingBrand Lift Studies
Languages
English
Certifications
Google Analytics Individual Qualification (GAIQ)Google Ads Search CertificationDV360 Certification ExamThe Trade Desk Trading Essentials: KokaiAmazon DSP Campaigns Certification
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