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Neel Thiru
Mid-level Data Analyst specializing in analytics engineering and financial services
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About
Data-driven growth and partnerships professional with experience leading an analytics/reporting vendor rollout end-to-end (vendor selection via stakeholder interviews and PoC, then negotiating scope/pricing/support and tracking adoption/efficiency/accuracy KPIs). At PC Financial, built regression and segmentation models to optimize multi-channel targeting (in-app/email/push), driving +15% campaign engagement and +10% PC Optimum offer loads, and ran behavior-triggered lifecycle experiments that lifted upsell conversion by 20%.
Experience
Education
Key Strengths
- Led end-to-end vendor partnership for analytics/reporting rollout (selection through stakeholder interviews + PoC, negotiated scope/pricing/support)
- Measures partnership success with adoption, usage frequency, manual time reduction, data accuracy/error reduction, and stakeholder feedback
- Data-driven GTM using regression + segmentation models; increased campaign engagement 15% and PC Optimum offer loads 10%
- Channel optimization using historical performance and cost efficiency across in-app, email, and push
- Designed behavior-triggered lifecycle messaging experiment; achieved 20% lift in upsell conversion
- Uses personal network to accelerate execution (reduced evaluation cycles; shortened project timeline by several weeks via expert consultation)
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