AboutMarketing/PR professional with B2B/B2C demand-gen experience in the trucking/fleet space, including influencer sourcing/vetting (NDAs, background checks) and performance marketing. Has run Meta-driven acquisition funnels to landing pages/Marketo forms routed to Sales, measuring impact by completed credit applications, and partnered with Exxon to build monthly sales calendars and sales-ready social content.
ExperienceLead North Americal Commercial Marketing Lead North Americal Commercial Marketing
Manager, Communications & Corporate Affairs Sobeys Atlantic
VP Marketing Associate RBC Capital Markets / RBC Carlin
EducationMount Saint Vincent University bachelor, Public Relations
Key StrengthsBuilt influencer campaigns in the trucking industry to drive fuel card promotion Measured marketing success via completed credit applications (performance/ROI focus) Designed lead-gen funnels using landing pages + Marketo forms routed to Sales Executed Meta campaigns with targeted audiences (fleet managers and truck drivers) Optimized always-on Meta campaigns using seasonality-driven budget adjustments Sales enablement through monthly sales calendars and ready-to-post social content (incl. LinkedIn) Cross-company collaboration on marketing execution (partnership with Exxon) Reference HighlightsStrongly Recommended
very successful at building and sustaining external relationships curious and collaborative goes above and beyond to understand problems and solve them efficient and effective problem-solver calm under pressure works well with many personality types friendly and approachable action-oriented influences others to get what she needs adaptable to change able to pivot quickly as goals and market conditions change delivered measurable campaigns that exceeded expectations drove significant year-over-year increases in acquisition and fuel volume Exceeded expectations Overachieved on lead generation targets Strong relationship builder Effective at leading external agencies/partners Delivers on time, on target, and on budget Drove significant campaign results (nearly doubled sign-up target: 1900 vs 1000) Experienced in high-stakes/outward-facing situations Resourceful problem-solver ('figure it out') Brings solutions, not just problems Builds and maintains high-value, long-term partnerships Fosters trust, collaboration, and communication Provides honest feedback to business and partners Strong leadership; proactive about partner/creator changes when quality/timelines slip Drives customer awareness and accessibility through impactful materials Introduces innovative, technology-driven engagement strategies Generated inbound inquiries ahead of site openings; helped sales build a strong lead pipeline Prepared and professional in high-stakes conversations Clear and concise communicator Protects brand standards and ensures objectives are understood Escalates/makes space for leadership alignment when something is misaligned Strong listener Well organized Meets timelines Multitasks while staying organized and on deadline Customer-first attitude Proactive about engaging the right stakeholders Decisive; doesn’t hesitate to make decisions Adapts well when the business pivots Discover more candidates like Sindy Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
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