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Travis Adkins

Senior Paid Search & Performance Marketing Manager specializing in PPC and e-commerce growth

DonerUniversity of Michigan-Dearborn9 Years ExperienceSenior Level

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About

Performance marketer managing multiple high-spend accounts across Grouped Stalls and Donor Media, overseeing $100K+/month across Google Ads (Search/Shopping/Display/YouTube), Microsoft Ads, Meta, TikTok, and affiliate networks (Rakuten, ShareASale). Experienced in both e-commerce (ROI/ROAS-driven) and lead generation (CPL/CPA-driven) programs, with a structured A/B testing and budget reallocation approach grounded in statistical significance and MoM/YoY analysis.

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Key Strengths

  • Managed $100K+/month paid media spend across multi-platform mix (Google, Meta, Microsoft, YouTube, affiliates)
  • Cross-vertical performance marketing experience (e-commerce ROI/ROAS and lead gen CPL/CPA)
  • Structured, continuous testing framework tied to funnel bottlenecks (CTR vs CVR vs efficiency)
  • Uses statistical rigor and MoM/YoY comparisons to reduce false positives and account for seasonality
  • Dynamic budget reallocation based on performance and seasonality to maximize efficiency
  • Rapid performance turnaround via pruning underperformers and applying bid modifiers (e.g., shifting spend from mobile to desktop based on conversion data)

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Experience

Senior Manager of Paid SearchDoner Media · Oct 2024 – Jan 2026
Senior Digital advertising strategistGroupe Stahls · Jul 2019 – Oct 2024
Digital marketing specialistSharper Image · Jul 2018 – Jul 2019
Account ManagerESV Digital · Feb 2018 – Jul 2018
Digital Marketing SpecialistSlidebelts Inc. · Jun 2017 – Dec 2017

Education

University of Michigan-Dearbornbachelor, Business Administration (Digital Marketing) (2017)
University of Michigan-Dearbornmaster, Marketing (2026)
Schoolcraft Collegeassociate, Business Administration (2015)
Churchill High Schoolhigh_school (2011)

Skills

Google AdsA/B TestingBudget ManagementGoogle AnalyticsData AnalysisSEOMeta AdsPaid SearchPPCPerformance MarketingMicrosoft Advertising (Bing Ads)Google ShoppingBing ShoppingShopping FeedsProduct Feeds

Languages

English

Browse Similar

MarketingGoogle AdsA/B TestingBudget ManagementReporting

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Connect with Travis

Travis already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Travis AdkinsSenior Paid Search & Performance Marketing Manager specializing in PPC and e-commerce growth