Reval LogoFind More Talent
TA

Travis Adkins

Senior Paid Search & Performance Marketing Manager specializing in PPC and e-commerce growth

Senior Manager of Paid Search9 years experienceSeniorAdvertisingMarketing & AdvertisingE-commerce
ScreenedIdentity Verified

Connect with Travis

Travis already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Recommended

Already have an account?

About

Performance marketer managing multiple high-spend accounts across Grouped Stalls and Donor Media, overseeing $100K+/month across Google Ads (Search/Shopping/Display/YouTube), Microsoft Ads, Meta, TikTok, and affiliate networks (Rakuten, ShareASale). Experienced in both e-commerce (ROI/ROAS-driven) and lead generation (CPL/CPA-driven) programs, with a structured A/B testing and budget reallocation approach grounded in statistical significance and MoM/YoY analysis.

Experience

Senior Manager of Paid SearchDoner Media
Senior Digital advertising strategistGroupe Stahls
Digital marketing specialistSharper Image
Account ManagerESV Digital
Digital Marketing SpecialistSlidebelts Inc.

Education

University of Michigan Dearbornbachelor, Business Administration (Digital Marketing) (2017)
University of Michigan Dearbornmaster, Marketing (2026)
Schoolcraft Collegeassociate, Business Administration (2015)
Churchill High Schoolhigh_school (2011)

Key Strengths

  • Managed $100K+/month paid media spend across multi-platform mix (Google, Meta, Microsoft, YouTube, affiliates)
  • Cross-vertical performance marketing experience (e-commerce ROI/ROAS and lead gen CPL/CPA)
  • Structured, continuous testing framework tied to funnel bottlenecks (CTR vs CVR vs efficiency)
  • Uses statistical rigor and MoM/YoY comparisons to reduce false positives and account for seasonality
  • Dynamic budget reallocation based on performance and seasonality to maximize efficiency
  • Rapid performance turnaround via pruning underperformers and applying bid modifiers (e.g., shifting spend from mobile to desktop based on conversion data)

Discover more candidates like Travis

Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.

Search Talent

Connect with Travis

Travis already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Recommended

Already have an account?

Contact

candidate@example.com(555) 123-4567LinkedIn Profile
Sign up to view

Languages

English

Skills

Paid SearchPPCPerformance MarketingGoogle AdsMicrosoft Advertising (Bing Ads)Google ShoppingBing ShoppingShopping FeedsProduct FeedsSKU ManagementGoogle Merchant CenterBing Merchant CenterAffiliate MarketingRakuten AdvertisingShareASale