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YH
Yuying He
DesignMedia & EntertainmentAdvertising & Marketing
ScreenedIdentity Verified
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About
Marketing-focused designer with 5 years in fully remote, high-pressure agency environments, spanning premium brand identity (Andy Awards) and global OOH/product launches (Dell XPS). Combines system-driven design (Figma kits, modular templates) with motion workflows (After Effects) and AI-assisted ideation/prototyping to accelerate pitch decisions and scale high-volume social campaigns (20+ TikTok ads for Ford) without quality drift.
Key Strengths
- End-to-end ownership of premium brand key visuals across touchpoints (print, social, motion)
- Systematic approach to multi-format design (designing within multiple aspect-ratio frames to manage cropping and hierarchy)
- Strong readability and hierarchy for large-format OOH creative
- Rapid concepting and pitch-phase clarity using AI-assisted mockups to speed client decision-making and handoff to 3D production
- Culturally localized creative that maintains brand tone and keeps product as hero
- Scalable Figma deck/pitch systems using components, variants, auto-layout, and styles for bulk edits
- High-volume modular ad production (20+ TikTok ads) using templated end cards and swappable texture modules to avoid repetition
- Remote, high-pressure agency collaboration with structured async update cadence (Slack + daily regroups)
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