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Zain Ijaz
Mid-level Performance Marketer specializing in paid media and social growth
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About
Performance marketer specializing in high-spend DTC/ecommerce paid media, managing $60K–$100K/month budgets across Meta, Google, and TikTok. Uses a rigorous testing framework (stat sig thresholds, 95% confidence) and a GA4/GTM + Meta Event Manager data loop to scale winning creatives and stabilize blended CAC; cites 30% monthly growth and a 25% CPA reduction with 4x ROAS after resolving creative fatigue and audience overlap.
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Key Strengths
- Owned and managed $100K/month paid media budget for a skincare brand
- Built cross-platform full-funnel strategy (Meta/TikTok discovery + Google high-intent capture)
- Implemented conversion tracking via GTM and used GA4 + Meta Event Manager signals to qualify traffic
- Data-driven creative testing and scaling (sandbox testing, VTR/hook testing, CBO scaling)
- Disciplined experimentation with statistical thresholds (50 conversions or 3x target CPA; 95% confidence to scale)
- Turned around stalled $60K spend by diagnosing creative fatigue and audience saturation; reduced CPA 25% and achieved 4x ROAS in 2 weeks
- Drove 30% business growth in one month while keeping CAC low
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