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Zain Ijaz
Mid-level Performance Marketer specializing in paid media and social growth
Lahore, PakistanPerfomance Marketing Executive4 years experienceMid-LevelDigital MarketingAdvertisingTechnology
ScreenedIdentity Verified
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About
Performance marketer specializing in high-spend DTC/ecommerce paid media, managing $60K–$100K/month budgets across Meta, Google, and TikTok. Uses a rigorous testing framework (stat sig thresholds, 95% confidence) and a GA4/GTM + Meta Event Manager data loop to scale winning creatives and stabilize blended CAC; cites 30% monthly growth and a 25% CPA reduction with 4x ROAS after resolving creative fatigue and audience overlap.
Experience
Perfomance Marketing ExecutiveRex Technologies
Digital Marketing AssociateHello World Technologies
Marketing AssistantAdvisor Marketing Mastery
Social Media ManagerSEES
Education
Khawaja Fareed University of Engineeringbachelor, Mechanical Engineering (2024)
Key Strengths
- Owned and managed $100K/month paid media budget for a skincare brand
- Built cross-platform full-funnel strategy (Meta/TikTok discovery + Google high-intent capture)
- Implemented conversion tracking via GTM and used GA4 + Meta Event Manager signals to qualify traffic
- Data-driven creative testing and scaling (sandbox testing, VTR/hook testing, CBO scaling)
- Disciplined experimentation with statistical thresholds (50 conversions or 3x target CPA; 95% confidence to scale)
- Turned around stalled $60K spend by diagnosing creative fatigue and audience saturation; reduced CPA 25% and achieved 4x ROAS in 2 weeks
- Drove 30% business growth in one month while keeping CAC low
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