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Ale Flores
Director-level Product Leader specializing in AI assistants, personalization, and digital video
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About
Senior Amazon product leader with 12 years across Alexa, Fire TV, Echo Show, and Prime Video, operating at unusually large scale. She led Alexa+ personalization from a nascent effort into an org-wide framework, authored GenAI rearchitecture strategy approved by Amazon's CEO, and has a track record of combining deep technical product thinking with executive influence, partner negotiation, and team building.
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Key Strengths
- Led Alexa+ personalization from concept to launch in under a year
- Scaled product organization from 2 to 10 PM/TPM leaders
- Drove personalization coverage from 30% to 90% of Alexa use cases
- Expanded learning pipeline coverage from 20% to 80%+ of customer interactions
- Established profile-level personalization as org-wide standard
- Built shared product tenets and vocabulary adopted across the organization
- Deep cross-functional leadership across PM, engineering, science, design, and executives
- Strong AI platform strategy for large-scale GenAI rearchitecture
- Influenced architecture affecting 7,000 builders across Alexa
- Secured CEO approval for high-stakes technical strategy
- Excellent executive narrative-building and technical translation
- Strong product judgment in personalization and identity UX
- Used GenAI to accelerate evaluation creation from months to hours
- Effective stakeholder alignment across multiple SVP and VP organizations
- Strategic partner negotiation with Netflix and internal leadership
- Built business cases tying product decisions to ratings and device sales
- Mentored underperforming PM to measurable performance improvement
- Experienced in hiring, coaching, and managing out underperformers
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