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Cory Watson
Senior Performance Marketing Analyst specializing in paid search and marketing analytics
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About
Growth marketing creative lead with experience at Starz and 3.5 years at mute6, spanning subscription acquisition and Shopify-based DTC/eCommerce. Drives Meta/TikTok/YouTube performance by pairing end-to-end creative production and UGC direction with data-led iteration (CTR/CPA/ROAS), including fatigue diagnosis and rapid refreshes.
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Key Strengths
- Led end-to-end paid social creative from concept through QA and delivery (cross-functional with brand/creative/production/growth/tech)
- Data-driven creative optimization using funnel signals (CTR/CPA/ROAS) to diagnose issues like creative fatigue and refresh performance
- Strong DTC/eCommerce acquisition experience (offers, landing page alignment, Shopify-focused clients)
- Clear segmentation of prospecting vs retargeting creative (education/value/trust vs deal-led re-engagement and cross-sell)
- UGC/influencer direction informed by current social trends (meme/comedic/storytelling angles) to improve engagement
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