Craig Almand

About

Performance marketer who built and scaled digital acquisition for GovVacationRewards.com from limited performance marketing to a multi-channel system across Google/MS/Facebook, using geo-fencing, video + search remarketing, and funnel optimization. Delivered major efficiency gains (sub-$8 CPA) and growth to 10K+ monthly enrollments on $75–80K spend, while also improving brand reputation and tying results to subscription-driven ROAS (reported up to ~16x). Prefers contract/freelance roles with an option to convert full-time.

Experience

Key Strengths

• Scaled enrollments from ~1.5K/month on ~$15K spend to 10K+/month on $75–80K spend while maintaining ~$7–$8 CPA
• Reduced enrollment CPA from ~$12 target to below $8 on a high-spend account
• Drove subscription-model profitability with reported ROAS improvement to ~16x
• Full-funnel paid media planning across search, social, video, display, and CTV with GA4 as measurement source of truth
• Structured experimentation approach (30–45 day tests based on traffic/conversion volume) to avoid false positives
• CTA testing at scale: replicated winning FOMO messaging across ~100 ads; +17% CTR and +28% conversions (despite higher CPA from pinning/quality score impact)
• Diagnosed and mitigated conversion tracking outage (Tealium) by shifting automated bidding to manual and rebuilding learning with 30–40 conversions
• Improved brand reputation via partnerships, display branding, review generation, and monitoring/escalation of negative feedback