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Francisco Ramirez
Senior CRM and lifecycle marketing leader specializing in revenue growth
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About
Lifecycle/CRM marketer with experience at Fandango and Young & Reckless, owning high-volume multi-brand campaign calendars and building Braze-based email/SMS/push journeys. Stands out for tying lifecycle strategy to measurable business impact, including 14% lift in email-attributed revenue, 18% CLTV improvement, and 22% higher activation through behavior-based experimentation.
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Key Strengths
- Owned high-volume lifecycle calendars across multiple brands and regions
- End-to-end CRM execution across briefing, build, QA, deployment, and analysis
- Built multi-channel Braze programs across email, SMS, and push
- Strong behavior-based lifecycle architecture and personalization
- Structured experimentation framework for lifecycle optimization
- Improved CTR by 25% and customer lifetime value by 20%
- Connected CRM performance to revenue through Tableau-based attribution analysis
- Drove 14% lift in email-attributed revenue and 18% CLTV improvement
- Designed activation experiment that increased activation by 22%
- Scaled learnings into broader lifecycle strategy and channel mix changes
- Effective cross-functional coordination with product, growth, brand, and analytics teams
- Strong issue triage, stakeholder communication, and process improvement discipline
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