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Ishmael Vidal
Senior CRM and customer operations professional specializing in e-commerce lifecycle marketing
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About
CRM/lifecycle marketer from Lancer Skincare with hands-on ownership of high-volume promotional campaigns, especially complex subscription and discount scenarios. Stands out for combining rigorous QA, real-time issue management, and post-campaign analysis to improve both revenue outcomes and customer experience.
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Key Strengths
- Owned high-volume lifecycle campaign execution end-to-end
- Strong QA rigor for complex promotions and subscription logic
- Real-time post-launch monitoring and issue triage
- Cross-functional alignment across marketing, CX, operations, and dev/ops
- Balances revenue performance with customer experience outcomes
- Data-driven CRM optimization using campaign, order, and support data
- Thoughtful discount strategy analysis by tier, SKU, and customer type
- Practical experimentation mindset with messaging A/B tests
- Improved subscription messaging to reduce confusion and support volume
- Built multi-channel lifecycle programs across email and SMS
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