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Jasmine Powers
Director-level Retail Media & Ad Operations Leader
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About
Senior Campaign Manager who owns $50K–$250K/4-week high-spend accounts across Meta, Google, TikTok, and Yahoo programmatic display. Led a $120K mixed-media launch for P&G focused on new-to-brand purchases (including an incremental lift study) and uses disciplined testing plus saturation/impression-share diagnostics to reallocate budget—driving a reported 25% conversion lift with stable CPA.
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Key Strengths
- Owned high-spend paid media portfolio ($50K–$250K per 4 weeks) across multiple platforms
- Designed full-funnel budget allocation across Meta/Google/TikTok (40/40/20) based on platform strengths
- Data-driven optimization using ROAS, CPA, impression share, and frequency/saturation signals
- Reallocated spend from saturated Meta to display, driving 25% increase in conversions while keeping CPA stable
- Ran structured creative A/B tests (lifestyle video vs branded), improving CPA and driving more site traffic
- Managed a $120K mixed-media campaign (Meta + Yahoo programmatic) with incremental lift study focused on new-to-brand purchases
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