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JP
Jasmine Powers
Director-level Retail Media & Ad Operations Leader
Fort Lauderdale, FLSenior Manager Retail Media, Ad Operations12 years experienceDirectorRetailAdvertisingMarketing
ScreenedIdentity Verified
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About
Senior Campaign Manager who owns $50K–$250K/4-week high-spend accounts across Meta, Google, TikTok, and Yahoo programmatic display. Led a $120K mixed-media launch for P&G focused on new-to-brand purchases (including an incremental lift study) and uses disciplined testing plus saturation/impression-share diagnostics to reallocate budget—driving a reported 25% conversion lift with stable CPA.
Experience
Senior Manager Retail Media, Ad OperationsLowe's
Retail Media Senior Analyst, Ad OperationsThe Home Depot
Senior Campaign Analyst, Advertising OperationsCox Media Group
Campaign Operations ManagerGoodway Group
Media CoordinatorBillups Worldwide
Key Strengths
- Owned high-spend paid media portfolio ($50K–$250K per 4 weeks) across multiple platforms
- Designed full-funnel budget allocation across Meta/Google/TikTok (40/40/20) based on platform strengths
- Data-driven optimization using ROAS, CPA, impression share, and frequency/saturation signals
- Reallocated spend from saturated Meta to display, driving 25% increase in conversions while keeping CPA stable
- Ran structured creative A/B tests (lifestyle video vs branded), improving CPA and driving more site traffic
- Managed a $120K mixed-media campaign (Meta + Yahoo programmatic) with incremental lift study focused on new-to-brand purchases
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