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Jim Reifsnyder-Smith

Executive Technology Leader and Senior Software Engineer specializing in SaaS platforms

WorkBoardCornell UniversityRemote30 Years ExperienceExecutive LevelWorks On-Site

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About

Engineering/product leader with repeated experience defining roadmaps and delivering platform migrations across SaaS and enterprise contexts. Scaled an education system from two districts to 2M+ students statewide, and led an Elasticsearch-based architecture for an internal Disney product serving ~100K employees. Known for rigorous execution (RAID/OKRs/sprints), strong stakeholder communication (weekly AI summaries), and empowering teams via end-to-end ownership and customer-connected development.

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Key Strengths

  • Built and executed a centralized messaging platform roadmap; completed rollout in 8 weeks
  • Strong cross-team alignment via vision/scope docs and weekly AI-generated stakeholder updates
  • Program management rigor using RAID logs, sprint scheduling, and deployment metrics
  • Scaled an education platform from 2 districts to 2M+ students across California
  • Org scaling and talent development: hired key roles, retrained staff, and upskilled developers onto a new framework
  • Change management through direct developer-customer collaboration and end-to-end vertical ownership
  • Led major architecture decision adopting Elasticsearch for ~100,000-employee needs; improved security compartmentalization and product velocity
  • Pragmatic cloud/ops decision-making (leveraged AWS to reduce maintenance burden) and candid postmortems on data sync approach
  • Remote-team innovation and accountability systems (OKRs, pairing, weekly calibration/celebration, sponsored mini-projects)

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Experience

Senior Software EngineerWorkBoard, Inc. · Mar 2021 – Oct 2024
Senior Software ArchitectThe Walt Disney Company · Feb 2017 – Dec 2020
CTOIlluminate Education (Red Schoolhouse Software Division) · Nov 2010 – Nov 2016
Software EngineerYahoo! · Oct 2009 – Nov 2010contract
Co-founderAzteria · Jul 2002 – Jul 2009
CTOUltramercial · Oct 2003 – Jul 2009
CTOOrange County Transportation Authority · Aug 2001 – Jul 2002
Lead architect, senior programmer and CTOMedical Resources Network · Jan 2001 – Jan 2002
CTOWord of Net · Jul 1999 – Jul 2001
Internet Program Manager / Project ManagerManugistics · Jan 1996 – Jan 1998
Pre-sales Consultant / Product ManagerMicroStrategy · Jan 1995 – Jan 1996
Specialist / Product ManagerThe World Bank · May 1991 – Sep 1992

Education

Cornell Universitymaster, Operations Research and Industrial Engineering
Cornell Johnson Graduate School of Managementmaster, Business Administration (Entrepreneurship, Quant and Economics)
McGill Universitybachelor, Theoretical Physics (Minor in Math and Computer Science)

Awards

  • Best of Show - Internet World (Chicago) 1998

Languages

English

Certifications

Private pilot’s license (inactive)Wilderness First AidCommunity Emergency Response Team (CERT) trainingBSA Wood Badge (leadership training)

Publications

2 publications

Search engine ranking predictionInteractive online advertising / attention exchange

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Jim Reifsnyder-SmithExecutive Technology Leader and Senior Software Engineer specializing in SaaS platforms