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JB

Johanna Bernal

Mid-level Merchandising & Inventory Planning professional specializing in lighting and home retail

LumensSan Diego State UniversityRemote6 Years ExperienceMid LevelWorks On-Site

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About

Merchandising/sourcing professional from World Market with deep experience building and optimizing home/fashion partnerships end-to-end—using tariff-driven margin pressure to shift sourcing outside China while maintaining design elevation. Highly metrics-driven across OTB, SKU productivity, margin/IMU, full-price sell-through, attachment rate, and digital conversion, and comfortable managing 50+ vendor negotiations simultaneously.

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Key Strengths

  • End-to-end sourcing and launch of a design-forward lighting partnership outside China to protect margin under tariffs
  • Negotiated test approach with lower minimums in exchange for better margin and SKU exclusivity
  • Strong KPI discipline: sell-through vs forecast, weeks of supply, gross margin/IMU, full-price performance, attachment rate, CTR and conversion
  • Channel-specific assortment tradeoff management across subscription box vs e-commerce (value/retention vs margin discipline)
  • Data-driven assortment optimization using OTB, SKU productivity, margin, Q scores, and awareness to scale winners and exit weak SKUs
  • Structured hindsight analysis to fix underperforming gourmand fragrance assortment (improved sell-through and reduced markdown risk)
  • Manages 50+ concurrent vendor conversations with a staged pipeline and Outlook-based follow-up system

Reference Highlights

Strongly Recommended
  • Excellent at managing and growing partnerships
  • Strong at partnering with clients to create home design elements
  • Builds lasting client relationships (clients still ask for her)
  • Highly effective negotiator
  • Starts negotiations by listening and understanding client needs
  • Consistently exceeds expectations
  • Prepared and engaging with clients
  • Comfortable working with people
  • Able to synthesize client input and add strong ideas in real time
  • Creates multiple concepts and pricing options quickly
  • Handles correspondence, logistics, and corporate communication well
  • Meets deadlines reliably
  • Takes on and succeeds in challenging assignments
  • Uses data/metrics to meet and exceed sales goals
  • Consistently exceeds sales metrics
  • Would be rehired instantly
  • always on time with deliverables
  • dedicated and committed to responsibilities
  • extremely effective managing high-volume, high-SKU complexity with seasonal changes
  • reliable; did not miss deliverables
  • strong analytical support for strategy (sales metrics scenarios)
  • helpful and supportive to others (offers Excel support)
  • clear strategic approach (buy plan and inventory alignment)
  • drives improved margins
  • brings strong team synergy
  • high commitment to goals; would rehire anytime

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Experience

B2B Trade Sales, LightingLumens · Jan 2026 – Present
Assistant Buyer, Candles & LightingWorld Market · Jan 2025 – Aug 2025
Associate Inventory Planner, LightingPBteen · May 2024 – Dec 2024
SalesRejuvenation · Jan 2023 – Jan 2025
NetSuite Implementation ConsultantRSM · Jul 2022 – Jun 2023
Systems AnalystNASA Jet Propulsion Laboratory · Mar 2019 – May 2020

Education

San Diego State Universitybachelor, Business Administration – Management Information Systems (2022)
Grossmont Collegeassociate, Accounting (2018)

Languages

English

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Connect with Johanna

Johanna already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Johanna BernalMid-level Merchandising & Inventory Planning professional specializing in lighting and home retail