Johanna Bernal

About

Merchandising/sourcing professional from World Market with deep experience building and optimizing home/fashion partnerships end-to-end—using tariff-driven margin pressure to shift sourcing outside China while maintaining design elevation. Highly metrics-driven across OTB, SKU productivity, margin/IMU, full-price sell-through, attachment rate, and digital conversion, and comfortable managing 50+ vendor negotiations simultaneously.

Key Strengths

• End-to-end sourcing and launch of a design-forward lighting partnership outside China to protect margin under tariffs
• Negotiated test approach with lower minimums in exchange for better margin and SKU exclusivity
• Strong KPI discipline: sell-through vs forecast, weeks of supply, gross margin/IMU, full-price performance, attachment rate, CTR and conversion
• Channel-specific assortment tradeoff management across subscription box vs e-commerce (value/retention vs margin discipline)
• Data-driven assortment optimization using OTB, SKU productivity, margin, Q scores, and awareness to scale winners and exit weak SKUs
• Structured hindsight analysis to fix underperforming gourmand fragrance assortment (improved sell-through and reduced markdown risk)
• Manages 50+ concurrent vendor conversations with a staged pipeline and Outlook-based follow-up system

Reference Highlights

• Excellent at managing and growing partnerships
• Strong at partnering with clients to create home design elements
• Builds lasting client relationships (clients still ask for her)
• Highly effective negotiator
• Starts negotiations by listening and understanding client needs
• Consistently exceeds expectations
• Prepared and engaging with clients
• Comfortable working with people
• Able to synthesize client input and add strong ideas in real time
• Creates multiple concepts and pricing options quickly
• Handles correspondence, logistics, and corporate communication well
• Meets deadlines reliably
• Takes on and succeeds in challenging assignments
• Uses data/metrics to meet and exceed sales goals
• Consistently exceeds sales metrics
• Would be rehired instantly
• always on time with deliverables
• dedicated and committed to responsibilities
• extremely effective managing high-volume, high-SKU complexity with seasonal changes
• reliable; did not miss deliverables
• strong analytical support for strategy (sales metrics scenarios)
• helpful and supportive to others (offers Excel support)
• clear strategic approach (buy plan and inventory alignment)
• drives improved margins
• brings strong team synergy
• high commitment to goals; would rehire anytime

Experience

Education

Skills

Languages