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Joy Crouch
Director-level Programmatic Media Leader specializing in cross-channel performance marketing
CrossmediaUC Santa Barbara12 Years ExperienceDirector Level
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Experience
Programmatic SupervisorCrossmedia · Nov 2022 – Present
Senior E-Commerce Media Planner – Planning and ActivationWunderman Thompson Commerce (WPP) · Nov 2021 – Nov 2022
Associate Director, Planning and ActivationOMD · May 2021 – Nov 2021
Director of Digital MediaMJA Advertising Solutions · Nov 2020 – May 2021contract
Lead Programmatic Digital Buyer, Strategy and ActivationAL Media Strategy · Jul 2020 – Nov 2020contract
Senior Analyst, Planning and OptimizationPHD Media (Omnicom Media Group) · May 2019 – May 2020
Campaign SpecialistOregonian Media Group · Jan 2018 – May 2019
Programmatic Ad Operations ManagerAmnet · Apr 2017 – Oct 2017contract
Platform Solutions Manager – DACH RegionAdform · Sep 2015 – Apr 2017
Digital Implementation ManagerComplex Media · Feb 2015 – Aug 2015contract
Digital Ad Operations CoordinatorInnovid · Apr 2014 – Jan 2015contract
Client Service CoordinatorSizmek · Sep 2013 – Apr 2014
Broadcast Traffic CoordinatorCarat Media · Sep 2012 – Sep 2013
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Education
UC Santa Barbarabachelor, Film Studies and English (2003)
Skills
Campaign ManagementData AnalysisBudget ManagementVendor ManagementGoogle AdsProgrammatic AdvertisingProgrammatic MediaMedia StrategyMedia PlanningMedia ActivationCampaign PlanningCampaign OptimizationCampaign ReportingPerformance AnalysisCampaign Analytics
Languages
EnglishGerman
Certifications
The Trade Desk CertificationDV360 CertificationTeaching English as a Second Language - Trinity Colleges London, England
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