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KJ
Kelly Johnson
Director-level Brand Marketing Executive specializing in consumer engagement and omni-channel growth
Los Angeles, CASENIOR DIRECTOR, CONSUMER ENGAGEMENT16 years experienceDirectorMarketing & AdvertisingRetailE-commerce
ScreenedIdentity Verified
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About
Brand and growth marketer from True Religion who helped refresh the brand during a comeback period, driving 30%+ YoY DTC growth and positioning DTC as the top growth engine. Experienced leading seasonal multi-channel launches and scaling acquisition through creator-led social, email, and paid digital, with strong creator/talent deal negotiation and culture-driven storytelling.
Experience
SENIOR DIRECTOR, CONSUMER ENGAGEMENTTrue Religion
HEAD OF INTEGRATED MARKETINGHoMedics
BRAND MARKETING CONSULTANTIndependent
DIRECTOR OF ADIDAS FIELD MARKETINGadidas / Archrival
DIRECTOR, FIELD DEVELOPMENTBeautycounter
SR. RETAIL PROGRAM MANAGERTOMS
Education
University of California, Santa Barbara (UCSB)bachelor, English Literature
Key Strengths
- Drove 30%+ YoY DTC growth at True Religion; helped make DTC the #1 growth engine
- Scaled acquisition by pairing performance data with consumer behavior insights and structured testing
- Strong multi-channel launch execution across social, creators, email, paid digital, site, and retail
- Clear understanding of channel roles (creators for acquisition; email/paid for conversion) and how to tailor creative accordingly
- Maintains brand consistency across complex launches via briefs, guardrails, and tight cross-functional touchpoints
- Deep creator/talent ecosystem experience, including negotiating multi-million dollar talent deals
- Builds culturally current brand narratives that leverage heritage while staying relevant
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