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KJ

Kelly Johnson

Director-level Brand Marketing Executive specializing in consumer engagement and omni-channel growth

True ReligionUC Santa BarbaraLos Angeles, CA16 Years ExperienceDirector LevelWorks On-Site

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About

Brand and growth marketer from True Religion who helped refresh the brand during a comeback period, driving 30%+ YoY DTC growth and positioning DTC as the top growth engine. Experienced leading seasonal multi-channel launches and scaling acquisition through creator-led social, email, and paid digital, with strong creator/talent deal negotiation and culture-driven storytelling.

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Key Strengths

  • Drove 30%+ YoY DTC growth at True Religion; helped make DTC the #1 growth engine
  • Scaled acquisition by pairing performance data with consumer behavior insights and structured testing
  • Strong multi-channel launch execution across social, creators, email, paid digital, site, and retail
  • Clear understanding of channel roles (creators for acquisition; email/paid for conversion) and how to tailor creative accordingly
  • Maintains brand consistency across complex launches via briefs, guardrails, and tight cross-functional touchpoints
  • Deep creator/talent ecosystem experience, including negotiating multi-million dollar talent deals
  • Builds culturally current brand narratives that leverage heritage while staying relevant

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Experience

SENIOR DIRECTOR, CONSUMER ENGAGEMENTTrue Religion · Jan 2023 – Present
HEAD OF INTEGRATED MARKETINGHoMedics · Jan 2022 – Jan 2023
BRAND MARKETING CONSULTANTIndependent · Jan 2019 – Jan 2022freelance
DIRECTOR OF ADIDAS FIELD MARKETINGadidas / Archrival · Jan 2016 – Jan 2019
DIRECTOR, FIELD DEVELOPMENTBeautycounter · Jan 2014 – Jan 2016
SR. RETAIL PROGRAM MANAGERTOMS · Jan 2010 – Jan 2014

Education

UC Santa Barbarabachelor, English Literature

Skills

Email MarketingTeam LeadershipMentoringCross-Functional LeadershipCross-Functional CollaborationProcess ImprovementBudget ManagementCustomer segmentationBrand MarketingBrand TransformationBrand StrategyBrand PositioningBrand Narrative DevelopmentCultural MarketingBrand Heat & Cultural Relevance

Languages

English

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MarketingMarketing in Los Angeles MetroEmail MarketingTeam LeadershipMentoringCross-Functional Leadership

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Connect with Kelly

Kelly already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
10%on successful hire
Post a Role90-day money-back guarantee
Kelly JohnsonDirector-level Brand Marketing Executive specializing in consumer engagement and omni-channel growth