.png){kind=logo}
LL
Leandro Lima
Senior Paid Media Lead specializing in Google Ads and Microsoft Ads
Long Beach, CAPaid Media Lead10 years experienceSeniorDigital MarketingAdvertisingConsulting
ScreenedIdentity Verified
Connect with Leandro
Leandro already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Performance marketer managing a housing fintech’s $1M/month spend across Google, Microsoft, Meta, and TikTok, with deep emphasis on attribution and rigorous A/B testing. Drove a major efficiency gain by cutting MQL cost from ~$700 to ~$489 via event optimization, demographic/income targeting, ad copy overhaul, and landing page tests, and has hands-on experience recovering accounts after tracking breaks during site migrations.
Experience
Paid Media LeadFour15 Digital
Co FounderFundacion EcoInclusion
Education
Universidad Siglo XXIbachelor, Marketing (2021)
Key Strengths
- Owned and optimized a $1M/month paid media budget across Google, Microsoft, Meta, and TikTok (90% Google)
- Reduced cost per MQL from ~$700 to ~$489 through systematic testing and funnel event optimization
- Strong experimentation rigor: A/B tests, single-variable changes, statistical significance, and replication across campaigns
- Full-funnel, multi-platform allocation using backend/multi-touch attribution and incrementality concepts
- Diagnosed and mitigated performance decline from broken tracking during site migration; protected algorithm learning by excluding bad data and temporarily shifting bidding/match strategies
- Direct, transparent client communication on performance vs goals with clear tradeoff framing (efficiency vs volume)
Discover more candidates like Leandro
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent