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Mehar Matta
Junior Marketing Analytics professional specializing in B2B SaaS and AI-driven insights
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About
Analytics professional with hands-on experience building SQL and Python workflows for marketing, funnel, and revenue reporting across tools like Salesforce, Google Analytics, and Power BI. They stand out for turning messy, multi-source data into trusted reporting layers, aligning sales and marketing on shared KPI definitions, and using segmentation/cohort analysis to improve campaign targeting and conversion performance.
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Key Strengths
- Built SQL pipelines to unify messy multi-source marketing and revenue data
- Strong data quality validation using reconciliation, aggregate checks, and spot checks
- Performance optimization in SQL through indexing, early filtering, and materialized intermediate tables
- Automated manual Excel reporting into reproducible Python workflows
- Translated business logic into reusable analytics code and dashboards
- Cross-functional stakeholder alignment on metric definitions and attribution rules
- Applied segmentation and cohort analysis to diagnose funnel drop-off
- Improved targeting efficiency through standardized MQL and conversion metrics
- Identified underperforming enterprise segments and contributed to about 15% improvement
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