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MZ
Mila Zinievych
Senior Product Manager specializing in mobile apps and F2P gaming platforms
London, UKProduct Manager8 years experienceSeniorVideo GamesGambling & CasinosB2B SaaS
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About
Product-focused F2P operator with hands-on experience shipping and optimizing a live social casino game on iOS/Android. Led a board-style progression meta and solved fairness-vs-economy constraints by designing a volatility model for dice RNG, validated through offline modeling and live cohort tests, delivering strong engagement and monetization lifts.
Experience
Product ManagerStudent.com
Product Owner/ManagerBagelcode
Product Owner/ManagerKsubaka
Project ManagerGAN
Project ManagerDev-Pro.net
Education
H.S. Skovoroda Kharkiv National Pedagogical Universitymaster, English and Foreign Literature: Philology, Language and Literature (2015)
Kharkiv State University of Food Technology and Tradebachelor, International Economics (2015)
Key Strengths
- Drove measurable F2P feature impact (spins per active user +10%, average bet size ~+20%, daily wagers doubled)
- Designs and balances RNG systems to feel fair while protecting game economy (volatility model approach)
- Strong experimentation mindset (offline modeling + live cohort tests + qualitative feedback loops)
- Deep familiarity with F2P casino mechanics: progression metas, live-ops events, social systems, economy/reward tuning
- Clear KPI operating cadence (daily health metrics vs weekly retention/LTV and feature/experiment performance)
- Thinks holistically about IAP offer testing (conversion, incremental revenue, cannibalization, engagement/retention impact)
- Cross-functional execution with design/engineering and close partnership with Marketing/CRM and analytics
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