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Tanu Gupta
Senior Product Manager specializing in FinTech, E-commerce, and AI
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About
Product and consumer growth professional from a B2C app background, focused on improving retention/activation and driving revenue through customer/product data. Experienced in maintaining BI layers and dashboards and running KPI-driven analysis across returns/refunds operations (NPS/CSAT, TAT, repeat complaints). Familiar with core F2P monetization mechanics and how to evaluate IAP offers via A/B testing; has shipped/managed products on mobile and web.
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Key Strengths
- Data-driven product and consumer growth (retention, activation, revenue)
- Strong KPI/BI discipline (maintains BI layers; tracks cost-effective dashboards and right KPIs)
- User-experience and support/ops metric focus (NPS, CSAT, returns/refunds KPIs, TAT, repeat contacts)
- A/B test measurement framework for monetization offers (purchase rate, RPU, conversion, CTR, CAC, AOV)
- Cross-platform product experience (mobile and web)
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