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Nagamani Kodumuri

Senior Digital Analytics & Adobe Experience Platform Developer specializing in Web SDK and RT-CDP

Adobe Marketing Cloud Developer8 years experienceSeniorDigital MarketingMarketing Technology (MarTech)Advertising Technology (AdTech)
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About

Growth and partnerships professional in the gaming/creator ecosystem with hands-on experience sourcing and negotiating creator deals, running pilot partnerships, and measuring outcomes via CPA/conversion tracking. Has driven measurable growth through co-marketing and referral loops (e.g., +30% sign-ups and up to +20% revenue in 2 months; +25% leads in 1 month) and improved creator engagement through co-developed content (+40% engagement).

Experience

Adobe Marketing Cloud DeveloperDexian
Adobe Marketing Cloud DeveloperCode-Tech INC
Adobe Analytics Consultant /Tag Implementation SpecialistCubefore Solutions PVT LTD

Key Strengths

  • Closed creator partnership via pilot with clear deliverables and performance-based compensation
  • Measures partnership success with tracking links, sign-ups, conversion rate, and CPA
  • Drove 25% lead increase in 1 month through co-marketing campaign; generated 3 high-value clients via personal network
  • Launched referral program that increased sign-ups 30% in 2 months and lifted revenue up to 20%
  • Co-developed content series with top creator, increasing engagement rate by 40%
  • Designed and optimized referral acquisition loop, increasing user acquisition by 25% in 2 months
  • Identified creators using audience fit, engagement rate, and past performance with similar brands

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Languages

English

Skills

Adobe AnalyticsAdobe Experience Platform (AEP)Adobe Real-Time CDP (RT-CDP)Adobe Web SDKAlloy.jsAdobe Experience Platform Edge NetworkCustomer Journey Analytics (CJA)XDM (Experience Data Model)Schema designDataset designDatastream configurationIdentity mappingIdentity stitchingAdobe LaunchAdobe Dynamic Tag Management (DTM)