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Pramathesh Shukla
Senior Data Analyst specializing in marketing, BI, and financial analytics
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About
Marketing analytics candidate with experience at WPP and on a global Coca-Cola campaign, focused on turning messy multi-platform media data into trusted reporting and decision systems. They combine hands-on SQL/Python pipeline building with stakeholder KPI alignment, and cite a 22% improvement in media effectiveness plus faster budget reallocation through daily automated reporting.
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Key Strengths
- Built SQL pipelines to clean and consolidate 50M+ row multi-platform campaign data
- Strong data quality and reconciliation discipline across API, finance, and reporting sources
- Automated daily analytics workflow from API ingestion through BigQuery and Tableau delivery
- Improved campaign decision speed by enabling stakeholders to identify underperformance within 24 hours
- Owned end-to-end measurement for a global Coca-Cola campaign
- Led KPI alignment across stakeholders to create trusted single definitions
- Designed cross-channel segmentation by region, channel, and purchase stage
- Delivered 22% improvement in media effectiveness
- Drove metric adoption by embedding new engagement KPIs into existing Tableau workflows
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