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Samuel Charest
Mid-level Data Analyst specializing in marketing analytics and business intelligence
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About
Former Database Marketing Analyst with hands-on SQL experience supporting targeted casino marketing campaigns and a strong emphasis on validation accuracy. Also describes owning analytics work that standardized engagement metrics across teams, automated cohort/segmentation reporting, and helped identify onboarding friction that improved user engagement.
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Key Strengths
- strong data quality validation practices
- SQL-based customer targeting for marketing campaigns
- cross-functional metric alignment
- building standardized engagement metrics
- reproducible analytics pipeline development
- cohort and segmentation analysis
- stakeholder communication tailored by audience
- dashboard adoption and metric documentation
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