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Shabnam Jafari
Senior Performance Marketing Analyst specializing in paid media and e-commerce growth
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About
Performance marketer with hands-on experience managing $30K-$50K/month across Google Ads and Meta, with clear strength in structured testing and funnel-based budget allocation. They cite measurable gains of 20% lower CPA and 25% higher ROAS, and demonstrated practical troubleshooting by identifying a landing-page-driven CVR drop and restoring performance quickly.
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Key Strengths
- Multi-platform paid media management across Google Ads and Meta
- Managed combined monthly ad spend of $30K-$50K
- Improved CPA by 20% and ROAS by 25%
- Structured weekly testing across creatives, audiences, and landing pages
- Strong full-funnel strategy across Meta, Google, and TikTok
- Disciplined test design using one variable at a time and control comparisons
- Data-driven budget scaling based on CPA, ROAS, and available volume
- Effective performance diagnosis through tracking validation and CVR analysis
- Landing page optimization that restored performance within days
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