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Shah Wajahat Ali
Mid-level Performance Marketing Manager specializing in paid media and funnel growth
Cave EntertainmentUniversity of KarachiDubai, UAE6 Years ExperienceMid Level
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Experience
Performance Marketing StrategistCave Entertainment · Sep 2025 – Jan 2026
Marketing ManagerArflon Technical Services · Oct 2023 – Sep 2025
Digital Marketing Lead [Therapeutic Research]DM Clinical Research · Jul 2024 – Aug 2025contract
Digital Marketing SpecialistDM Clinical Research · Jun 2023 – Jul 2024contract
Digital Marketing ExecutiveCIS Software House · Aug 2021 – Jul 2023
Digital Marketing ExecutiveKraktech Digital Agency · Aug 2019 – Jul 2021
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Education
University of Karachibachelor, Software Engineering, Computer Science (2021)
Qammar-e-Bani Hashim Higher Secondary Schoolhigh_school, Pre-Engineering (2016)
Skills
Meta AdsGoogle AdsMarket researchGo-to-market strategyEmail marketingA/B testingUI/UX designWordPressData analyticsTableauMicrosoft ExcelPerformance marketingDigital growth strategyPerformance marketing strategyPaid media buying
Languages
English
Certifications
Google SEO Fundamentals (University of California, Davis)Introduction Marketing (University of Pennsylvania)Marketing Analytics (Meta)Intro To International Marketing (Yonsei University)Marketing Analytics: Setting & Measuring KPIs (LinkedIn)Google Ads Search Certification (Google Skillshop)Digital Advertising (HubSpot Academy)Twitter Ads Manager Fundamentals Badge (Twitter)Social Media Marketing Certification Course (HubSpot Academy)Google Analytics (Google Analytics)Data Analysis in Spreadsheets (DataCamp)Databases and SQL for Data Science (Coursera)
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