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Tameron Williams-Baker
Director-level Performance Marketing Leader specializing in paid media acquisition
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About
Performance marketer with hands-on ownership of large paid media budgets, including a $1.5M+ real estate account across Google Ads and Meta. Stands out for tying ad performance to real business outcomes through offline conversion tracking and CRM integration, with reported wins including a 95% drop in lead cost and 16x lead growth.
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Key Strengths
- Managed high-spend paid media accounts, including $1.5M+ across Google Ads and Meta
- Strong multi-platform performance marketing across Google, Meta, and TikTok
- Built full-funnel acquisition systems aligned to platform strengths
- Improved attribution by implementing offline conversion tracking with GCLID and CRM data
- Optimized toward downstream business outcomes like quotes accepted and booked opportunities
- Disciplined testing framework with isolated variables and statistical confidence thresholds
- Drove major efficiency gains, including a 95% reduction in lead cost
- Contributed to 16x lead growth
- Diagnosed performance issues through tracking and data integrity analysis in GA4 and ad platforms
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