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Ala Mashini

Senior Product Leader specializing in B2B SaaS, e-commerce, and marketplaces

IntuitCal Poly PomonaLas Vegas, NV14 Years ExperienceSenior Level

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About

Product leader with experience at Intuit and Amazon, spanning AI-powered sales workflows, seller experience, and platform/data teams. Stands out for combining strong UX judgment with human-centered AI principles, delivering measurable outcomes like 91% engagement on AI-guided selling and a 28% reduction in time to first value in seller onboarding.

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Key Strengths

  • Led AI-guided selling rollout at Intuit with 91% engagement and 77% helpfulness
  • Strong human-centered AI judgment focused on trust, explainability, and workflow fit
  • Deep sales tech and seller workflow product expertise
  • User-research-driven product strategy that changed Amazon seller onboarding direction
  • Improved time to first value by 28% through onboarding and UX redesign
  • Balances business goals with user confidence and informed progression
  • Built tight feedback loops using research, observation, and iterative testing
  • Led a 9-person PM organization across platform, seller experience, and data
  • Developed PM talent from tactical execution to independent cross-functional leadership
  • Improved roadmap predictability and operating cadence in a previously low-discipline environment

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Experience

Group Product Manager, SalesTechIntuit · Nov 2022 – Jul 2025
Product LeadMGM Resorts International · Oct 2020 – Nov 2022
Senior Product ManagerAmazon · Jun 2015 – May 2020
Founder & PrincipalSalesforce · Jan 2013 – Jan 2015freelance
Regional Support EngineerLabtech International · Jan 2011 – Jan 2013
Telecom EngineerAbdali Communications · Jan 2008 – Jan 2010

Education

Cal Poly Pomonabachelor, Electrical Engineering

Languages

English

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Connect with Ala

Ala already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

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Ala MashiniSenior Product Leader specializing in B2B SaaS, e-commerce, and marketplaces