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Aniket Darade
Senior Digital Marketing Specialist specializing in performance marketing, SEO/SEM, and paid media
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Performance marketer focused on full-funnel paid media systems across Meta, Google (Search + Performance Max), and TikTok, with experience scaling spend into the ~$80K–$120K/month range while maintaining strong ROAS. Emphasizes rigorous creative testing (6–10 launches/week with 72–96 hour decision windows), GA4 validation, and controlled budget scaling; cites a turnaround case improving CTR 30%, reducing Meta CPA 27%, and lifting blended ROAS to ~3.1x in ~3 weeks.
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Key Strengths
- Owned and scaled high-spend paid media budgets (~$80K–$120K/month within ~8 weeks)
- Delivered strong returns at scale (blended ROAS ~2.4x–3x; Meta ROAS ~3.6x)
- Disciplined creative testing cadence (launching ~6–10 creatives weekly; 72–96 hour kill/scale decisions)
- Full-funnel, multi-platform strategy across Meta, Google Search/PMax, and TikTok
- Structured scaling rules to protect performance (CPA targets, CVR stability, avoid one-day spikes; +15–20% budget steps)
- Performance recovery experience with measurable lift (CTR +30%, Meta CPA -27%, blended ROAS ~3.1x within ~3 weeks)
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