.png){kind=logo}
AK
Arun Kumar Rajendran
Director-level Digital Marketing & Media Buying leader specializing in paid social and growth
Raleigh, NCSENIOR DIRECTOR, MEDIA BUYING11 years experienceDirectorDigital MarketingAdvertisingPerformance Marketing
ScreenedIdentity Verified
Connect with Arun
Arun already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
Recommended
Already have an account?
About
Performance marketer focused on high-intent lead generation, with experience managing $80K+/month spend for a home services lead-gen business (bathroom/windows/roofing). Runs an intent-based full-funnel system across Google Search/LSA, Meta prospecting + retargeting, and selective Performance Max, using bottleneck-driven, statistically disciplined testing to scale while protecting lead quality.
Experience
SENIOR DIRECTOR, MEDIA BUYINGPoint2Web
DIRECTOR, DIGITAL MARKETINGAragon Advertising
ASSOCIATE DIRECTOR, DIGITAL MARKETINGAragon Advertising
SEARCH ENGINE MARKETING MANAGERAragon Advertising
LEAD GENERATION SPECIALISTAragon Advertising
ACCOUNT MANAGER, PERFORMANCE MARKETINGAragon Advertising
GRADUATE STUDENT ASSISTANTFlorida International University
Education
Florida International Universitymaster, Electrical Engineering (2015)
SNS College of Engineering, Anna Universitybachelor, Electrical and Electronics Engineering (2012)
Key Strengths
- Owned and managed $80K+/month high-spend lead gen account (home services)
- Multi-platform paid media execution across Google Search, Meta, LSA, and tightly controlled Performance Max
- Intent-based full-funnel strategy (Google demand capture, Meta mid-intent + retargeting, TikTok top-funnel)
- Structured testing framework: bottleneck-led, hypothesis-driven, single-variable tests with pre-defined success criteria
- Uses statistical rigor (minimum spend/conversion thresholds, multi-day consistency) to avoid false positives
- Diagnosed and reversed performance decline (Meta CPA up, Google CPC up) via creative fatigue/saturation analysis; stabilized efficiency within ~2 weeks
- Client-safe performance communication focused on business impact, tradeoffs, and clear action plans
Discover more candidates like Arun
Search across thousands of pre-screened, high-quality, high-intent candidates on Reval.
Search Talent