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Arun Kumar Rajendran
Director-level Digital Marketing & Media Buying leader specializing in paid social and growth
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About
Performance marketer focused on high-intent lead generation, with experience managing $80K+/month spend for a home services lead-gen business (bathroom/windows/roofing). Runs an intent-based full-funnel system across Google Search/LSA, Meta prospecting + retargeting, and selective Performance Max, using bottleneck-driven, statistically disciplined testing to scale while protecting lead quality.
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Key Strengths
- Owned and managed $80K+/month high-spend lead gen account (home services)
- Multi-platform paid media execution across Google Search, Meta, LSA, and tightly controlled Performance Max
- Intent-based full-funnel strategy (Google demand capture, Meta mid-intent + retargeting, TikTok top-funnel)
- Structured testing framework: bottleneck-led, hypothesis-driven, single-variable tests with pre-defined success criteria
- Uses statistical rigor (minimum spend/conversion thresholds, multi-day consistency) to avoid false positives
- Diagnosed and reversed performance decline (Meta CPA up, Google CPC up) via creative fatigue/saturation analysis; stabilized efficiency within ~2 weeks
- Client-safe performance communication focused on business impact, tradeoffs, and clear action plans
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