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AI
Asif Iqbal
Executive Digital & Technology Leader specializing in global platform modernization
Tempe, AZVice President, Digital Engineering (CTO/CDO Equivalent)32 years experienceExecutiveTechnologyRetailE-commerce
ScreenedIdentity Verified
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About
Explored a digital notarization startup concept in 2020 that stalled due to COVID-era inability to secure VC seed meetings; later saw the market validate the idea via a comparable acquisition (~$57M, per candidate). Now more interested in driving innovation and simplifying complex customer experiences within an established organization, using a highly structured, metrics-driven product execution approach.
Experience
Vice President, Digital Engineering (CTO/CDO Equivalent)Mobivity
Global Head, Digital & Experience DesignAlimentation Couche-Tard/ Circle K
Director, Global Online & Mobile EngineeringSony Inc. - PlayStation
Director of Digital Product, Development & InnovationT-Mobile US
Engineering Group Manager, Digital DevelopmentWalgreens Inc.
Principal Engineering Manager, Digital & Omni-ChannelNordstrom Inc.
Various Engineering/ Product RolesShopKo Stores Inc.
Sr. Consultant & Advisor/ VP of TechnologyColeman Research
Education
University of Michigan, Ross School of Businessmaster, Business Administration
Southwest State Universitybachelor, Computer Science & Mathematics
Key Strengths
- Structured approach to turning opportunities into execution (problem definition → validation → architecture/ROI → stakeholder alignment → funding → KPI-driven rollout)
- Strong emphasis on measurement and accountability (KPIs, ROI, 'can't improve what you can't measure')
- Resource-efficient product building through disciplined prioritization and sequencing
- Strategic thinking about architecture decisions to avoid tech debt and enable scale
- Entrepreneurial experience exploring a digital notarization concept and navigating seed-funding constraints during COVID
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