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Candace Gillhoolley
Senior Growth & Partnerships Leader specializing in creator and community ecosystems
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About
Partnerships and growth leader spanning developer/creator ecosystems, with experience at Manning Publications and currently at DataDriven Media (Impact Quantum). Launched a Twitch-based virtual conference GTM during the pandemic that drove 45,000 new developer leads and converted them into paying customers, and is highly metrics-driven across engagement, conversion, and retention.
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Key Strengths
- Closed a strategic content/education partnership with Red Hat by leading with mutual value and audience alignment
- Built a new Twitch-based virtual conference series (10 events) that added 45,000 developers to the mailing list and converted to paying customers
- Uses engagement-depth and retention metrics (time spent, comments/replies/reposts, email signups, trial-to-paid conversion, repeat engagement) to evaluate partnership performance
- Leverages a warm C-suite network to drive visibility and growth (booked quantum startup CEOs/co-founders for Impact Quantum podcast season)
- Designs and optimizes conversion moments with contextual micro-offers and earlier CTAs to increase conversion rate and subscriber quality
- Strong long-term SME/creator relationship approach: clear expectations, high preparation, reputation-sensitive collaboration, ongoing promotion
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