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Daniel Parraga
Director-level engineering leader specializing in platform architecture and cloud modernization
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About
Senior engineering leader with 8+ years of hands-on and people leadership experience across data-intensive enterprise platforms. He has led legacy-to-AWS modernization for mission-critical identity data workflows at Deep Sync, built and scaled teams rapidly, and previously helped create a 0-to-1 enterprise analytics platform at Kantar that later scaled to handle 10x more data with major performance gains.
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Key Strengths
- Led modernization of legacy FoxPro/SQL Server/SSIS workflows to AWS data platforms
- Deep expertise in large-scale data pipelines processing hundreds of millions to billions of records
- Strong data accuracy and business continuity focus during migrations
- Designed side-by-side validation frameworks with record, field-level, and quality checks
- Hands-on engineering leadership spanning architecture, prototyping, code reviews, and delivery management
- Built and scaled engineering organizations from 10 to 28 in under a year
- Managed teams ranging from 5 engineers to 50+ person delivery organizations
- Reduced backlog by 70% through team growth, CI/CD adoption, and release cadence improvements
- Improved workflow execution times by 75% to 80%
- Maintained delivery reliability above 95% to 97% during modernization
- Eliminated single points of failure through team restructuring, cross-training, and documentation discipline
- Delivered a 0-to-1 enterprise research analytics platform and improved load times from minutes to seconds
Reference Highlights
- modernized core systems
- established engineering processes
- championed Agile transition
- created enduring web platform North Star strategy
- improved operational efficiency
- automated manual processes to save time and money
- consistent engagement
- provided technical oversight
- successfully delivered against benchmarks and timelines
- proactively created documentation where none existed
- applied modern AI tools where applicable
- built team resilience through cross-training
- successful hiring of recent team members
- balanced team capacity with critical business needs
- implemented peer code review standards
- modernized legacy code
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