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Dmitriy Baldicyn

Senior Graphic & Media Designer specializing in advertising and print production

North-Caucasus Federal UniversityStavropol, Russia19 Years ExperienceSenior Level

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About

Marketing-focused designer producing high-polish creative across brand, templates, and lightweight video. Built and rolled out a hierarchical Figma design system with atomic components and a shared library, overcoming adoption challenges with documentation/workshops and reporting a 40% design-time reduction. Uses modular frameworks and platform-specific video layouts (9:16/16:9/1:1) to scale output while improving audience retention.

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Key Strengths

  • Built scalable Figma design system (components/variables/styles/shared library) enabling bulk edits
  • Drove team adoption of design system via documentation and workshops
  • Reduced design time by 40% through systematized design workflow
  • High-volume modular creative production with rotation strategy to prevent creative fatigue
  • Platform-specific marketing video optimization (IG Stories vs YouTube typography/layout)
  • Fast async collaboration cadence (Figma mentions; responds within hours)

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Experience

Designer
Advertising Department Manager (Head)
Graphic Designer
Head of Marketing and Advertising Department

Education

North-Caucasus Federal Universitybachelor, Industrial Design (2009)

Skills

Graphic DesignHTMLCSSTeam LeadershipContract NegotiationMedia DesignAdvertising Concept DevelopmentPrint DesignOutdoor Advertising DesignBanner AdvertisingWeb DesignUI/UX BasicsPre-press PreparationAdvertising ProductionPrint Production

Languages

RussianEnglish

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DesignGraphic DesignUI/UX DesignHTMLCSS

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Typically responds within 24 hours

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Dmitriy BaldicynSenior Graphic & Media Designer specializing in advertising and print production