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Dmitriy Baldicyn
Senior Graphic & Media Designer specializing in advertising and print production
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About
Marketing-focused designer producing high-polish creative across brand, templates, and lightweight video. Built and rolled out a hierarchical Figma design system with atomic components and a shared library, overcoming adoption challenges with documentation/workshops and reporting a 40% design-time reduction. Uses modular frameworks and platform-specific video layouts (9:16/16:9/1:1) to scale output while improving audience retention.
Experience
Education
Key Strengths
- Built scalable Figma design system (components/variables/styles/shared library) enabling bulk edits
- Drove team adoption of design system via documentation and workshops
- Reduced design time by 40% through systematized design workflow
- High-volume modular creative production with rotation strategy to prevent creative fatigue
- Platform-specific marketing video optimization (IG Stories vs YouTube typography/layout)
- Fast async collaboration cadence (Figma mentions; responds within hours)
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