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Elizabeth Pennimpede
Executive business operator specializing in consumer brands and multi-location operations
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About
Longtime operator who spent 12 years helping build a NYC hair care brand from a tiny manual operation into a broader wholesale and hospitality business with distribution across the US, EU, UK, and China. Currently serves as COO and sole employee of the brand while also acting as Director of Operations for a sister salon business, owning everything from product development and fulfillment to HR, payroll, and Shopify operations.
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Key Strengths
- 12 years scaling a small hair care brand from manual bottle filling to international wholesale and hotel distribution
- end-to-end ownership as COO and sole employee across product, operations, customer service, fulfillment, and ecommerce
- successfully reopened two salon locations during COVID without losing revenue
- strong cross-functional operator across both consumer products and brick-and-mortar salon businesses
- hands-on inventory and wholesale/retail systems management in Shopify
- effective small-team leadership through direct communication, Zoom check-ins, and staff support decisions during crisis
- customer issue resolution in high-touch service environments
- ability to balance strategic oversight with immediate operational execution
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