Eric Roth

About

Marketing creative/motion designer focused on mobile game UA ads, producing high-polish short-form video creatives end-to-end (animation + sound) in After Effects/Cinema 4D. Experienced building Figma-based scalable systems and After Effects templates to generate high-volume variations, and iterating based on performance metrics (CPI/CTR/retention) with an 80/20 experimentation framework in a fully remote workflow.

Experience

Education

Key Strengths

• End-to-end ownership of marketing video ads (concept through completion)
• High-polish motion craft using mixed 2D/3D techniques, physics sims, and particle effects
• Sound design used strategically to improve hook/attention
• Data-driven UA creative iteration using campaign metrics (CPI, CTR, retention) and A/B testing
• Scalable template-based workflow for rapid creative variations without quality drift
• Figma design-system organization (colors, typography, grid, component library) enabling bulk edits
• Remote collaboration cadence using Slack and Zoom

Reference Highlights

• Deliberate and refined work; nothing feels accidental
• Strong instinct for what resonates with audiences
• Balances brand goals with performance goals
• Turns gameplay/features into clear, emotionally engaging narratives
• Excellent sense of hooks, pacing, and readability
• Visually polished, easy-to-follow concepts
• Thoughtful hierarchy and clean typography
• Smart use of motion and sound to guide attention
• High quality output even with tight timelines and many deliverables
• Consistently premium and cohesive final output
• Raised the bar for what the team considered shippable creative
• Unique and highly creative assets that impressed the team
• Performs well under pressure (e.g., investor pitch within an hour)
• Reliable delivery; completes requested work on time
• Flags risks early and keeps stakeholders informed
• Incredibly detail-oriented
• Strong passion for craft
• High design craft and polish
• Wide range of creative work
• Produces engaging work consistently
• Balances creativity with brand consistency (not distracting)
• Takes constructive criticism very well
• Top-tier communication
• Goes above and beyond for client needs
• Fast-paced, high-volume production capability
• Efficient and systems-minded
• Leverages decades of industry experience
• Handles rapid iteration and detailed feedback well
• Uses A/B testing and analytics to improve performance
• Drives steady growth in user acquisition (per reference)
• Punctual
• Highly reliable; never fails to deliver