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Fara Di Noto

Senior Brand & Marketing Designer specializing in scalable design systems

Lead Brand & Creative Designer11 years experienceSeniorMarketing & AdvertisingDesignFinancial Services
ScreenedReferences VerifiedIdentity VerifiedStrongly Recommended

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About

Marketing creative designer focused on high-polish, high-volume output through systems thinking—built cohesive campaign frameworks (e.g., 50+ asset "Refer Olympics") and component-driven Figma files to enable bulk edits and prevent style drift. At Morty, combined After Effects/Premiere with AI tools (Screen.Studio, Synthesia) to ship clear, consistent training/marketing videos faster, cutting timelines by days and reducing stakeholder revision cycles.

Experience

Lead Brand & Creative DesignerMorty
Marketing Graphic DesignerRocket Mortgage
Graphic DesignerFreelance
Lead Graphic DesignerLegacy Design Studio

Education

University of Massachusettsmaster, Organizational Leadership
Oakland Universitybachelor, Graphic Design
Eastern Michigan Universitymaster, Clinical Psychology

Key Strengths

  • Built cohesive visual systems to maintain premium consistency across 50+ multi-format campaign assets
  • System-first approach (modular layouts, reusable components) enabling fast iteration without brand/style drift
  • Designed component-based Figma systems enabling bulk edits across dozens of screens/assets during evolving brand guidelines
  • Accelerated marketing/training video production by several days using After Effects + AI-assisted workflows
  • Reduced revision cycles via clear pacing, hierarchy, and structured layouts/storyboarding
  • Scales high-volume creative while preventing repetition/creative fatigue through flexible templates and category-based variation

Reference Highlights

Strongly Recommended
  • Extremely meticulous; strong attention to detail
  • High design craft and polish
  • Asks questions and raises concerns to improve quality
  • Strong experiential design; makes environments feel fully transformed
  • Carries a theme consistently across dozens of assets
  • Versatile across many mediums; 'can truly do it all'
  • Takes charge when needed
  • Iterates quickly and thoughtfully on feedback
  • Persistent about getting work to a good place
  • Combines creativity with data-driven insights
  • Positive impact on campaign performance
  • Drove strong results (40% increase in referral engagement; 25% boost in brand interaction; record-breaking employee participation)
  • Extremely proficient in Figma; supports teammates
  • Effective in high-volume, heavy-workload environments
  • Systems-minded; builds templates/frameworks for efficiency
  • Strong collaborator across business areas
  • Communicates extremely well in-person and remote
  • Trustworthy and reliable in remote work

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

English

Skills

FigmaDesign systemsDesign librariesComponent librariesDesign variablesPrototypingBrand identity systemsVisual systemsVisual frameworksNarrative designArt directionBrand stewardshipBrand guidelinesCampaign conceptsMessaging alignment