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Fara Di Noto
Senior Brand & Marketing Designer specializing in scalable design systems
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Marketing creative designer focused on high-polish, high-volume output through systems thinking—built cohesive campaign frameworks (e.g., 50+ asset "Refer Olympics") and component-driven Figma files to enable bulk edits and prevent style drift. At Morty, combined After Effects/Premiere with AI tools (Screen.Studio, Synthesia) to ship clear, consistent training/marketing videos faster, cutting timelines by days and reducing stakeholder revision cycles.
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Key Strengths
- Built cohesive visual systems to maintain premium consistency across 50+ multi-format campaign assets
- System-first approach (modular layouts, reusable components) enabling fast iteration without brand/style drift
- Designed component-based Figma systems enabling bulk edits across dozens of screens/assets during evolving brand guidelines
- Accelerated marketing/training video production by several days using After Effects + AI-assisted workflows
- Reduced revision cycles via clear pacing, hierarchy, and structured layouts/storyboarding
- Scales high-volume creative while preventing repetition/creative fatigue through flexible templates and category-based variation
Reference Highlights
- Extremely meticulous; strong attention to detail
- High design craft and polish
- Asks questions and raises concerns to improve quality
- Strong experiential design; makes environments feel fully transformed
- Carries a theme consistently across dozens of assets
- Versatile across many mediums; 'can truly do it all'
- Takes charge when needed
- Iterates quickly and thoughtfully on feedback
- Persistent about getting work to a good place
- Combines creativity with data-driven insights
- Positive impact on campaign performance
- Drove strong results (40% increase in referral engagement; 25% boost in brand interaction; record-breaking employee participation)
- Extremely proficient in Figma; supports teammates
- Effective in high-volume, heavy-workload environments
- Systems-minded; builds templates/frameworks for efficiency
- Strong collaborator across business areas
- Communicates extremely well in-person and remote
- Trustworthy and reliable in remote work
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