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Gregory Koteles
Director-level Art Director & Web Designer specializing in UX/UI, branding, and growth marketing
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About
Marketing-focused web and creative designer who ships conversion-oriented Shopify and WordPress redesigns, pairing premium UX/UI craft with practical SEO and measurement (metadata, analytics/KPI tracking, Search Console). Comfortable operating under strict brand guidelines (e.g., Microsoft/Disney) while iterating quickly with growth/product partners, and also produces lightweight, multi-format marketing videos in Adobe Premiere Pro.
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Key Strengths
- High-polish website redesigns focused on conversion and clearer path-to-purchase
- Creates premium, non-templated Shopify experiences via custom sections and layouts
- Balances SEO constraints with visual modernization (keeps hierarchy while redesigning system)
- Trust-building design for service businesses (credentials, testimonials, professional tone)
- Hands-on SEO execution: content expansion, metadata, and highlighting key services
- Implements analytics and KPI tracking; optimizes Search Console
- Fast, lightweight marketing video workflow in Premiere Pro with multi-format exports
- Scalable modular creative templates to generate many variations without feeling repetitive
- Efficient cross-functional iteration by aligning brand-critical vs flexible elements upfront
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