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Haolin Li

Entry-level Data Analyst specializing in marketing analytics and business intelligence

Helios & PartnersUSCLos Angeles, CA1 Years ExperienceEntry LevelWorks Remote

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About

CRM/lifecycle marketer with hands-on ownership of high-volume, multi-channel programs across email, SMS, and push, including Braze journey design, QA, deployment, and post-campaign analysis. Stands out for combining strong campaign operations with incrementality measurement and experimentation, including a 20% conversion improvement from journey optimization and 12% incremental revenue lift identified through holdout-based analysis.

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Key Strengths

  • Owned high-volume multi-segment lifecycle campaign calendars end-to-end
  • Strong cross-functional campaign operations and stakeholder coordination
  • Rigorous QA process across audience logic, personalization, rendering, and deployment
  • Deep Braze journey architecture across email, SMS, and push
  • Data-driven optimization using A/B tests and holdout groups
  • Tied CRM activity to incremental revenue impact with Tableau and Excel analysis
  • Improved conversion by about 20% by changing channel order for high-value users
  • Identified 12% incremental revenue lift in a win-back campaign
  • Scaled experimentation learnings into standard CRM templates and programs
  • Handled personalization data-quality issues with fallback recommendation logic

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Experience

Data AnalystHelios & Partners · Mar 2025 – Present
Business Analyst InternJD.com · May 2023 – Sep 2023internship
Product Design InternNew Oriental · May 2023 – Sep 2023internship

Education

USCmaster, Analytics (2025)
Ohio State Universitybachelor, Business Administration (2024)

Awards

  • Top 15% of program - University of Southern California
  • Dean's List Spring 2022 - Ohio State University
  • Dean's List Autumn 2022 - Ohio State University
  • Dean's List 2024 - Ohio State University

Skills

SQLPythonPandasNumPyScikit-learnTableauDashboard DevelopmentBusiness IntelligenceA/B TestingMarket ResearchPredictive ModelingFeature EngineeringData CleaningModel EvaluationGoogle Analytics

Languages

English

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Connect with Haolin

Haolin already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

$250one-time kickoff
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Haolin LiEntry-level Data Analyst specializing in marketing analytics and business intelligence