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Heather Talla
Director-level B2B Marketing & Growth Leader specializing in demand gen and lifecycle revenue
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About
Digital Specialist/Media Buyer at John 3:16 who managed $50K+/month in spend (≈$500K/year) across a broad omnichannel mix (search, social, programmatic, CTV/OTT/DOOH, audio, geofencing, email acquisition). Delivered 17% YoY growth vs a 7–8% target and implemented new online giving options (DAF, crypto, stock) contributing to 24% growth on a ~$15M annual giving base.
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Key Strengths
- Owned and managed $50K+/month paid media spend (≈$500K annual)
- Drove 17% YoY revenue increase vs 7–8% goal; 24% increase including new giving methods (DAF/crypto/stock)
- Built and executed a multi-touch, full-funnel omnichannel acquisition and re-engagement system
- Disciplined experimentation approach: continuous A/B testing across creative/copy/landing pages/platforms
- Data-driven budget reallocation framework (shift 25–50% spend to new channels when performance declines)
- Strong analytics and measurement mindset (Google Analytics, bounce-rate/bot detection, customer-journey analysis, multi-touch attribution)
- Rapid diagnosis and optimization of stalled performance (ad fatigue, segmentation refresh, landing page/mobile issues)
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Director-level Marketing & Growth Strategist specializing in digital acquisition and CRM
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