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Hritik Sanjay Chalse

Mid-level GTM & Product Marketing Strategist specializing in B2B SaaS and GenAI

SelfNeuron.aiDuke UniversitySan Francisco, CA4 Years ExperienceMid LevelWorks Remote

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About

Growth creative marketer who led end-to-end experimentation for Kahana’s Oasis agentic browser launch, repositioning it as a task-specific “productivity multiplier” and validating the message via structured A/B tests across Meta, LinkedIn, and landing pages. Reported performance lift included CPA reductions (23% Meta, 17% LinkedIn) and a 28% ROAS increase, with a repeatable modular framework for rapid creative iteration and hands-on direction of UGC creators and editors.

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Key Strengths

  • Owned end-to-end growth creative campaign for Oasis browser launch (Kahana)
  • Designed controlled A/B tests holding targeting constant while varying creative/LP elements
  • Drove measurable efficiency gains: CPA -23% (Meta) and -17% (LinkedIn); ROAS +28%
  • Strong creative analytics: maps funnel/drop-off metrics to specific creative fixes (hooks, pacing, pattern interrupts)
  • Rapid iteration via modular ad blocks (hook/message/proof/CTA) to scale testing without sacrificing quality
  • Effective creator/editor direction to improve authenticity and performance (watch time, CTR)

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Experience

Go-To-Market Strategy ConsultantSelfNeuron.ai · Apr 2025 – Presentfreelance
Product Marketing ManagerKahana · Feb 2025 – Present
Student ConsultantLast Rocket Home · Sep 2023 – Dec 2023part-time
Student ConsultantBurt's Bees · Aug 2023 – Dec 2023part-time
Founding Product Marketing ManagerTango Fox Foods · Jan 2022 – Jul 2023

Education

Duke Universitymaster, Engineering Management (2024)
Vishwakarma Institute of Information Technologybachelor, Mechanical Engineering (2022)

Skills

Go-to-Market StrategyProduct StrategyProduct ManagementRoot Cause AnalysisCustomer SegmentationMarket ResearchDigital MarketingWorkflow AutomationData AnalysisDashboardingPower BITableauJiraFigmaGenerative AI

Languages

English

Certifications

Certified Scrum Product OwnerIBM Design Thinking PractitionerLean Six SigmaBusiness Analytics

Publications

1 publication

Go-to-market strategyProduct marketingCareer/learning reflections

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ConsultingConsulting in Bay AreaGo-to-Market StrategyProduct StrategyProduct ManagementRoot Cause Analysis

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Connect with Hritik

Hritik already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Hire with Reval

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$250one-time kickoff
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Hritik Sanjay ChalseMid-level GTM & Product Marketing Strategist specializing in B2B SaaS and GenAI