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Hritik Sanjay Chalse
Mid-level GTM & Product Marketing Strategist specializing in B2B SaaS and GenAI
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About
Growth creative marketer who led end-to-end experimentation for Kahana’s Oasis agentic browser launch, repositioning it as a task-specific “productivity multiplier” and validating the message via structured A/B tests across Meta, LinkedIn, and landing pages. Reported performance lift included CPA reductions (23% Meta, 17% LinkedIn) and a 28% ROAS increase, with a repeatable modular framework for rapid creative iteration and hands-on direction of UGC creators and editors.
Experience
Education
Key Strengths
- Owned end-to-end growth creative campaign for Oasis browser launch (Kahana)
- Designed controlled A/B tests holding targeting constant while varying creative/LP elements
- Drove measurable efficiency gains: CPA -23% (Meta) and -17% (LinkedIn); ROAS +28%
- Strong creative analytics: maps funnel/drop-off metrics to specific creative fixes (hooks, pacing, pattern interrupts)
- Rapid iteration via modular ad blocks (hook/message/proof/CTA) to scale testing without sacrificing quality
- Effective creator/editor direction to improve authenticity and performance (watch time, CTR)
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