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Ivan Pavkovic

Senior Paid Ads Specialist specializing in multi-platform performance marketing

RemoteFreelance Paid Ads Specialist9 years experienceSeniorConsultingAccountingFinancial Services
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About

Performance marketer focused on e-commerce growth, managing $120K/month in spend across Google and Meta with reported 5x+ ROAS. Emphasizes full-funnel structure and creative iteration (copy, hooks, UGC) in collaboration with in-house creative teams, and prioritizes client reporting around sales/profit outcomes.

Experience

Supervisor (Consulting)KPMG International
Freelance Paid Ads SpecialistKPMG International

Education

University of Zagreb, Faculty of Economics & Businessmaster, Finance (2019)
University of Zagreb, Faculty of Economics & Businessbachelor, Business Economics (2019)

Key Strengths

  • Owned $120K/month e-commerce ad spend across Google and Meta
  • Drove 5x+ ROAS on a high-spend e-commerce account
  • Full-funnel campaign structuring (TOF/MOF/BOF) with metric-driven optimization
  • Creative refresh approach to recover declining ROAS (clothing store example)
  • Client communication focused on business outcomes/profit vs. platform metric overload

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Ivan already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

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Contact

candidate@example.com(555) 123-4567LinkedIn Profile
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Languages

CroatianEnglishGerman

Skills

Paid AdvertisingDigital MarketingPerformance MarketingMedia BuyingCampaign ManagementGoogle AdsMeta Ads ManagerMicrosoft Advertising (Bing Ads)LinkedIn AdsTikTok AdsReddit AdsTwitter AdsTumblr BlazeE-commerce MarketingB2B Lead Generation