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Ivan Pavkovic
Senior Paid Ads Specialist specializing in multi-platform performance marketing
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About
Performance marketer focused on e-commerce growth, managing $120K/month in spend across Google and Meta with reported 5x+ ROAS. Emphasizes full-funnel structure and creative iteration (copy, hooks, UGC) in collaboration with in-house creative teams, and prioritizes client reporting around sales/profit outcomes.
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Key Strengths
- Owned $120K/month e-commerce ad spend across Google and Meta
- Drove 5x+ ROAS on a high-spend e-commerce account
- Full-funnel campaign structuring (TOF/MOF/BOF) with metric-driven optimization
- Creative refresh approach to recover declining ROAS (clothing store example)
- Client communication focused on business outcomes/profit vs. platform metric overload
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2 publications
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