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James Thorburn
Senior Marketing Operations Strategist specializing in growth, automation, and analytics
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About
Growth/creative marketer with experience running end-to-end campaigns for a nonprofit (holiday giving via email) and optimizing app acquisition creative across major platforms (Meta/TikTok/YouTube). Emphasizes structured experimentation, dashboard-driven iteration, and building scalable processes (templates) while training creative teams on performance-oriented ad best practices.
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Key Strengths
- Data-driven email experimentation (subject-line A/B tests) improving open rates and reducing unsubscribe rates
- Uses funnel/drop-off analysis to translate performance data into targeting and messaging changes
- Value-prop driven creative optimization (privacy messaging) to improve app downloads and repeat usage
- Builds standardized templates and dashboard-driven weekly reporting to enable rapid iteration with stakeholders
- Able to train and upskill copywriters/designers on digital ad constraints and performance thinking, enabling independent execution
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