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Jaylin Carter
Entry CRM Specialist specializing in lifecycle marketing for e-commerce
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Ellise Kim
Mid-level CRM & Lifecycle Marketing Manager specializing in email/SMS growth for DTC brands
“CRM/lifecycle marketer at Honest who led end-to-end launch strategy for a new anti-aging collection, combining creative storytelling with a custom Y2K-inspired early-access experience. Delivered a 26% MoM lift in new subscribers and 36% waitlist-to-purchase conversion, and uses rigorous segmentation and A/B testing to tailor messaging across acquisition and retention—especially effective during periods of reduced paid media.”
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