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Ellise Kim
Mid-level CRM & Lifecycle Marketing Manager specializing in email/SMS growth for DTC brands
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About
CRM/lifecycle marketer at Honest who led end-to-end launch strategy for a new anti-aging collection, combining creative storytelling with a custom Y2K-inspired early-access experience. Delivered a 26% MoM lift in new subscribers and 36% waitlist-to-purchase conversion, and uses rigorous segmentation and A/B testing to tailor messaging across acquisition and retention—especially effective during periods of reduced paid media.
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Key Strengths
- Led end-to-end CRM/lifecycle strategy for new product collection launch
- Built gated early-access + waitlist experience that drove 26% MoM lift in new subscribers
- Converted waitlist to purchase at 36% CVR
- Strong cross-functional execution with UX and engineering to deliver custom interactive landing page experience
- Data-driven segmentation framework using lifecycle stage plus behavioral signals (recency, frequency, LTV)
- Applied A/B testing to tailor value prop messaging by segment, improving CTR/CVR and informing broader brand positioning
- Maintained acquisition volume and engagement during reduced paid media by shifting to partnerships, organic social, and tailored CRM entry points
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