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JuanCarlos Barraza Rivera
Director-level operations and analytics leader specializing in data-driven business systems
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About
CRM and systems leader from a manufacturing and e-commerce environment who grew from operational support into owning CRM, ERP, portal, and marketing platform administration. Particularly strong in cross-functional process improvement, self-service portal initiatives, and using behavioral/search analytics from Magento, Algolia, and Google Analytics to improve customer engagement and operational efficiency.
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Key Strengths
- CRM and business systems ownership across manufacturing and e-commerce
- Built end-to-end workflows and system integrations
- Strong cross-functional leadership across sales, customer service, finance, IT, and marketing
- Hands-on campaign execution including segmentation, QA, deployment, and monitoring
- Improved self-service adoption while reducing repetitive customer service inquiries
- Data-driven optimization using search and engagement analytics
- Experience translating customer behavior into search and metadata improvements
- Reporting and dashboard development for customer activity, sales trends, and KPIs
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