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Maria Fernanda Cerezo
Senior Visual & Brand Designer specializing in digital marketing and brand identity
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About
Marketing-focused designer producing high-polish brand and performance creative across web and video, including a Lucyd x Nautica landing page aimed at improving conversion by 10%. Builds scalable Figma design systems and modular creative frameworks for high-volume output, and collaborates remotely with cross-functional teams using Workfront, Slack, and Loom.
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Key Strengths
- Designed high-polish landing pages with brand-aligned hierarchy and tone
- End-to-end e-commerce UX and interaction design collaboration with art directors and copywriters
- Conversion-focused marketing design (targeted +10% conversion lift)
- Built scalable Figma systems (foundations/components/patterns/templates) enabling bulk edits via variables/master components
- Fast-turn marketing video workflow in CapCut with strong pacing and multi-aspect exports
- Modular creative frameworks to generate many variations while reducing repetition (varying pacing/hierarchy/entry points)
- Remote async collaboration using Workfront proofs/comments plus Slack and Loom for clarity across time zones
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