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Natalie Maturen
Senior Digital Marketing & Advertising Leader specializing in multichannel campaign operations
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About
Paid media performance marketer with hands-on ownership of a $100K/month higher-education account spanning LinkedIn, Google Ads, and programmatic display/video. Built a structured 6-week experimentation approach (2-week test intervals) and used geo-fencing to reach military audiences, exceeding attendance goals for online MBA informational sessions (avg ~45 attendees vs 30 target). Strong in diagnosing stalled performance and translating complex metrics into client-friendly insights.
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Key Strengths
- Owned and managed $100K/month multi-platform paid media budget (LinkedIn, Google Ads, programmatic display/video)
- Structured 2-week testing cycles with isolated landing page content vs design tests to reduce confounding variables
- Drove event/session signups above goal (target 30 per session; achieved ~45 average per session) for online MBA launch
- Effective military-audience targeting using geo-targeting and geo-fencing around bases across multiple states
- Data-driven budget optimization using KPI benchmarks (ROI, CPA, CPL) and rapid audits to guide scaling/pullbacks
- Diagnosed performance decline via funnel signal analysis (high impressions but falling clicks/conversions) and restored results through creative refresh + keyword optimizations
- Client-safe communication: tailors reporting depth to client knowledge level and focuses on decision-relevant metrics
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