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Neha Baadadmath - VP of Software Engineering in Phoenix, AZ

Neha Baadadmath

Executive Software Engineering Leader specializing in Trading, Payments, and FinTech platforms

LPL FinancialVisvesvaraya Technological UniversityPhoenix, AZ18 Years ExperienceExecutive Level

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About

Entrepreneurially minded operator with experience in trading-platform environments who prototyped a vector-database layer to generate contextual incident narratives and reduce MTTR/escalations. Also building a non-tech venture: luxury wine distribution into India and broader Asian markets, sourcing directly from wineries with a Master of Wine and planning tier-1 launch via restaurant-owner connections while navigating complex import duties and licensing.

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Key Strengths

  • Identifies high-value operational pain points and turns them into product concepts (trading/incident context problem)
  • Builds thin MVPs and phased rollout plans tied to measurable outcomes
  • Defines and tracks practical success metrics (root-cause narrative time, expert escalation frequency, engineer accuracy feedback)
  • Strong stakeholder buy-in approach by framing solutions around existing goals (e.g., observability, SLAs, downtime risk)
  • Resource-efficient product building (single persona/workflow focus, rapid iteration, pre-sell/LOIs, design partners)
  • Deep understanding of India alcohol import/distribution constraints (duties, licensing, state restrictions) and tiered market strategy

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Experience

VP of Software EngineeringLPL Financials · Jan 2025 – Present
Engineering DirectorFidelity Investments · Jan 2023 – Jan 2025
Engineering DirectorAmerican Express Technologies · Jan 2021 – Jan 2023
Senior Engineering Manager, TPMAmerican Express Technologies · Jan 2016 – Jan 2021
SOA Engineering LeadWipro Technology · Jan 2014 – Jan 2015
Engineering LeadTCS (Tata Consultancy Services) · Jan 2008 – Jan 2014
Senior Engineer | Aviva InsuranceTCS (Tata Consultancy Services) · Jan 2008 – Jan 2014
Quality Engineer | EMC2TCS (Tata Consultancy Services) · Jan 2008 – Jan 2014
Software Engineer | American Express TechnologiesTCS (Tata Consultancy Services) · Jan 2008 – Jan 2014
Software Engineer | Citi BankTCS (Tata Consultancy Services) · Jan 2008 – Jan 2014

Education

Visvesvaraya Technological Universitybachelor, Engineering (2008)
Wharton Schoolmaster, Business Administration (Executive MBA) (2027)

Languages

English

Certifications

SAFe PractitionerPMI Project Management Professional (PMP)AWS Certified Cloud PractitionerSplunk Certified Power UserCertified Scrum Master (CSM)Sun Certified Java Professional (SCJP) 5.0ISTQB Foundation LevelISTQB Advanced LevelHarvard and American Express Certificate in Leadership Excellence

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Typically responds within 24 hours

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Neha BaadadmathExecutive Software Engineering Leader specializing in Trading, Payments, and FinTech platforms